by admin

12 Most Underutilized Brand Touchpoints

April 14, 2012 in Branding, Marketing, Miscellaneous by admin

“What exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on
read more

by admin

Advertising

April 14, 2012 in Miscellaneous by admin

by admin

Positioning

April 14, 2012 in Miscellaneous by admin

by admin

Process

April 14, 2012 in Miscellaneous by admin

by admin

Target Market Branding

April 14, 2012 in Miscellaneous by admin

by admin

Corporate Identity

April 14, 2012 in Miscellaneous by admin

by admin

European Commission spent £300,000 on logo redesign

April 12, 2012 in Branding, Corporate Identity by admin

The European Commission spent £315,000 to redesign its logo by simply inserting lines representing the outline of the Brussels executive’s HQ around the EU flag.          
read more