“… branding is not a singular, isolated discipline” There is a defining story about young Steve Jobs building a fence with his father where he teaches his son to take just as much care in building the back of the fence that no one sees. It is clearly obvious that Jobs used this insight throughout his career [...]
History and Background The Swiss Style of Graphic Design, as its name itself implies was developed in Switzerland during the 1950’s and became popular worldwide because of its precision, clarity, readability and typography. It is also known as the International Typographic Style. It became a new revolution in the world of graphic design and was [...]
“Everything is design. Everything!” Paul Rand (1914 – 1996), was an influential American graphic designer but was best known for his corporate logo designs. In his career, Rand has contributed greatly to the graphic design industry by way of his corporate identities which include IBM, UPS, Enron, Westinghouse, ABC and NeXT, many of which are [...]
“What exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It is so sprawling that, for the most part, when people come into contact with this abstract concept, they quickly confine it to [...]
“… branding is not a singular, isolated discipline” There is a defining story abo
History and Background The Swiss Style of Graphic Design, as its name itself implies was developed i
“Everything is design. Everything!” Paul Rand (1914 – 1996), was an influential American g
April 15, 2012 in Branding, Marketing, Miscellaneous
“… branding is not a singular, isolated discipline” There is a defining story about young Steve Jobs building a fence with his father where he teaches his son to take just [...]
April 15, 2012 in Miscellaneous
History and Background The Swiss Style of Graphic Design, as its name itself implies was developed in Switzerland during the 1950’s and became popular worldwide because of its precision, clarity, [...]
April 15, 2012 in Corporate Identity, Graphic Design, Miscellaneous
“Everything is design. Everything!” Paul Rand (1914 – 1996), was an influential American graphic designer but was best known for his corporate logo designs. In his career, Rand has contributed [...]
April 14, 2012 in Branding, Marketing, Miscellaneous
“What exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on [...]
April 12, 2012 in Branding, Corporate Identity
The European Commission spent £315,000 to redesign its logo by simply inserting lines representing the outline of the Brussels executive’s HQ around the EU flag. [...]
